Unveiling Ceremony on January 31, 2017, in Miami, Florida, With Free Ship Tours

Captain Paul Watson with John Paul DeJoriaCaptain Paul Watson with John Paul DeJoriaSea Shepherd founder Paul Watson and John Paul DeJoria to be on hand for the ceremonial ship launching and press conference; free public ship tours to follow.

Sea Shepherd Conservation Society, the leading direct-action marine conservation non-profit best known for the Animal Planet TV series, Whale Wars and Ocean Warriors, is holding a press conference on Jan. 31, 2017 at Miami’s EPIC Marina to announce the unveiling of the brand-new M/V John Paul DeJoria. The vessel is being named after longtime supporter and co-founder of John Paul Mitchell Systems salon products.

Sea Shepherd CEO Captain Paul Watson and DeJoria will participate in the press conference, which will begin at 11 a.m. at the Miami-based marina (250 Biscayne Blvd. Way) followed by a classic naval ceremony of breaking a bottle of champagne over the bow to invite good luck. Instead of the traditional champagne, however, a bottle of tequila from the DeJoria-owned Patron Spirits Co. will be used for the time-honored commemoration.

The unveiling of the new ship kicks off a five-day event of free public ship tours aboard the M/V John Paul DeJoria. Tours begin Tuesday the 31st from 1 p.m. to 5 p.m. and will continue Wednesday, February 1st to Saturday, February 4th from 9 a.m. to 5 p.m. daily. 

“We are proud to launch a new ship and proud to have it bear the name of John Paul DeJoria,” said Captain Watson. “This ship’s mission is to save the lives of sharks, whales, dolphins, turtles and all other species in the sea being ruthlessly and illegally killed by poachers. John Paul has a passion for life and for conservation that will be reflected in the future actions of this fast-long range patrol vessel.”

Stated DeJoria: “From the top of the highest mountain to the bottom of our deepest sea, all of earth’s creatures deserve to thrive, not barely survive. On behalf of all the families at John Paul Mitchell Systems hair care, Patron tequila, John Paul Pet and Rock Mobil, we honor our connection to all living species on this planet.  Paying a little rent through contribution helps keep our planet healthy and become even better because we were here."

DeJoria and the Namesake Ship

DeJoria, also a guest investor on the ABC reality series Shark Tank, has a long-standing relationship with Sea Shepherd. In 1998 he traveled to the Gulf of St. Lawrence with the conservation society to stand against the Canadian Seal Hunt. His close relationship to Watson led DeJoria to issue a video in support of Captain Watson after the latter was arrested on a warrant issued by Costa Rica in 2012 for interfering with shark finning.

An advisory board member to Sea Shepherd, DeJoria also sponsored the purchase of organization’s M/V Farley Mowat. That ship, currently on an anti-poaching mission in the Sea of Cortez, proudly bears the logo of DeJoria’s JP’s Peace, Love & Happiness Foundation, which supports charities that promote environmental sustainability, social responsibility and the protection of animals.

The M/V John Paul DeJoria is a 110-foot Island-class fast patrol boat. This former U.S. Coast Guard patrol vessel first joined Sea Shepherd’s fleet in 2015 and was called the M/V Jules Verne, in honor of the French writer who gave the world the inspiring story of Captain Nemo. It now transitions to its new name, the M/V John Paul DeJoria. Thanks to the generosity of its namesake’s and his foundation, the vessel is expected to embark on its first campaign, an anti-shark finning mission, later this year.  

Free Ship Tours

Ship tours will be free and open to the public. In addition to providing tours of the vessel, the crew will share information about Sea Shepherd’s work to defend ocean wildlife and habitats worldwide and their first-hand experiences as crewmembers. Sea Shepherd merchandise will be available for sale and donations of funds, food and supplies from Sea Shepherd generous supporters will be accepted.  Those who are unable to visit the ship can donate or shop to support at seashepherd.org.

Tour Dates and Hours:

January 31st, 2017: 1 p.m. to 5 p.m.
February 1st through February 4th, 2017: 9 a.m. to 5 p.m.


EPIC Marina
250 Biscayne Boulevard Way
Miami, FL 33131
Tel: 305-400-6711

*Parking is available just past EPIC Hotel, 300 Biscayne Blvd. Way, where a construction-looking entrance leads to a green space are where parking is free. There is also valet parking at Epic Hotel. See attached map: http://bit.ly/SSMiamiParking

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